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isUserFriendly

About

Built by a UX professional. For everyone who builds the web.

[is] UserFriendly encodes 18 years of enterprise-level usability and accessibility audit methodology into an automated tool that anyone can run in under 20 seconds.

The story

Over an 18-year career leading UX for federal agencies and enterprise organizations, Donnie Wilcox developed a rigorous framework for conducting usability and accessibility audits — the kind of in-depth, multi-dimensional reviews that typically require weeks of consulting engagement and specialist credentials.

Those audits uncovered the same categories of friction, over and over: poor contrast ratios, missing ARIA labels, confusing navigation hierarchies, misleading urgency cues, unresponsive mobile layouts, and copy that talked at users instead of guiding them.

[is] UserFriendly was born from a simple question: what if those professional audit standards could run automatically, on any URL, in seconds — and give developers and designers a concrete, prioritized list of exactly what to fix?

The result is a tool that combines axe-core's industry-standard WCAG testing engine with AI vision evaluation and automated heuristic analysis across nine dimensions of usability — delivering findings and recommendations you can act on immediately.

Donnie Wilcox

Strategic Product Design Leader

DW Group LLC · Maryland, USA

18+ years of experience crafting intuitive, mobile-first, and accessible digital experiences — from strategy to delivery — for diverse populations including federal agencies, healthcare organizations, and commercial clients.

Nielsen Norman Group UX Certified. Certified ScrumMaster. NIH Director's Award recipient. Recognized by FedHealthIT and ClearMark for excellence in federal digital services design.

18+
Years UX experience
50+
Enterprise projects
25+
Federal institutes served
9
Audit dimensions

What [is] UserFriendly audits

Clarity & Copy

Readability, value proposition, CTA language, jargon

Accessibility

WCAG 2.1/2.2 AA via axe-core — contrast, ARIA, keyboard

Visual Hierarchy

Spacing, typography rhythm, button hierarchy

Navigation & Menus

Information architecture, breadcrumbs, depth

Perceived Performance

LCP, layout shifts, skeleton states, assets

Forms & Inputs

Labels, inline validation, mobile keyboards

Mobile Experience

Viewport scaling, touch targets, mobile nav

Trust & Security

SSL, privacy disclosures, contact visibility

Dark Pattern Detection

Fake urgency, hidden charges, forced continuity

About DW Group LLC

DW Group LLC is a Maryland-based design and technology consultancy founded by Donnie Wilcox. The firm specializes in UX strategy, accessibility compliance, and design systems for enterprise and federal clients. [is] UserFriendly is its flagship software product — making professional-grade usability auditing accessible to teams of every size.

For business inquiries, partnership opportunities, or support, contact us at support@isuserfriendly.com.

See it for yourself

Run a free audit on any public URL — no account required. Get a full usability and accessibility scorecard in under 20 seconds.

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