About
Built by a UX professional.
For everyone who builds the web.
[is] UserFriendly encodes 18 years of enterprise-level usability and accessibility audit methodology into an automated tool that anyone can run in under 20 seconds.
The story
Over an 18-year career leading UX for federal agencies and enterprise organizations, Donnie Wilcox developed a rigorous framework for conducting usability and accessibility audits — the kind of in-depth, multi-dimensional reviews that typically require weeks of consulting engagement and specialist credentials.
Those audits uncovered the same categories of friction, over and over: poor contrast ratios, missing ARIA labels, confusing navigation hierarchies, misleading urgency cues, unresponsive mobile layouts, and copy that talked at users instead of guiding them.
[is] UserFriendly was born from a simple question: what if those professional audit standards could run automatically, on any URL, in seconds — and give developers and designers a concrete, prioritized list of exactly what to fix?
The result is a tool that combines axe-core's industry-standard WCAG testing engine with AI vision evaluation and automated heuristic analysis across nine dimensions of usability — delivering findings and recommendations you can act on immediately.
Donnie Wilcox
Strategic Product Design Leader
DW Group LLC · Maryland, USA
18+ years of experience crafting intuitive, mobile-first, and accessible digital experiences — from strategy to delivery — for diverse populations including federal agencies, healthcare organizations, and commercial clients.
Nielsen Norman Group UX Certified. Certified ScrumMaster. NIH Director's Award recipient. Recognized by FedHealthIT and ClearMark for excellence in federal digital services design.
What [is] UserFriendly audits
Clarity & Copy
Readability, value proposition, CTA language, jargon
Accessibility
WCAG 2.1/2.2 AA via axe-core — contrast, ARIA, keyboard
Visual Hierarchy
Spacing, typography rhythm, button hierarchy
Navigation & Menus
Information architecture, breadcrumbs, depth
Perceived Performance
LCP, layout shifts, skeleton states, assets
Forms & Inputs
Labels, inline validation, mobile keyboards
Mobile Experience
Viewport scaling, touch targets, mobile nav
Trust & Security
SSL, privacy disclosures, contact visibility
Dark Pattern Detection
Fake urgency, hidden charges, forced continuity
About DW Group LLC
DW Group LLC is a Maryland-based design and technology consultancy founded by Donnie Wilcox. The firm specializes in UX strategy, accessibility compliance, and design systems for enterprise and federal clients. [is] UserFriendly is its flagship software product — making professional-grade usability auditing accessible to teams of every size.
For business inquiries, partnership opportunities, or support, contact us at support@isuserfriendly.com.
See it for yourself
Run a free audit on any public URL — no account required. Get a full usability and accessibility scorecard in under 20 seconds.
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